Sunday, 1 April 2018

Paper no: 15 Mass media and Communication. Type of Media.


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Name: Mehta Kavita Dineshbhai.
Course: M.A English
Semester: 4
Batch: 2016 – 2018
Roll No: 10
Enrollment No: 2069108420170020
Submitted to: SMT S.B Gardi.
                       Department of English, MKBhav uni
Email id: kavitamehta164@gmail.com
Paper no: 15 Mass media and Communication.
Topic: Type of Media.













Introduction:
         In general, "media" refers to various means of communication. For example, television, radio, and the newspaper are different types of media. The term can also be used as a collective noun for the press or news reporting agencies. In the computer world, "media" is also used as a collective noun, but refers to different types of data storage options. Computer media can be hard drives, removable drives, CD-ROM or CD-R discs, DVDs, flash memory, USB drives, and yes, floppy disks.
For example, if you want to bring your pictures from your digital camera into a photo processing store, they might ask you what kind of media your pictures are stored.
              Traffic congestion is a condition on road networks that occurs as use increases, and is characterized by slower speeds, longer trip times, and increased vehicular queuing. The most common example is the physical use of roads by vehicles. When traffic demand is great enough that the interaction between vehicles slows the speed of the traffic stream, this results in some congestion. As demand approaches the capacity of a road, extreme traffic congestion sets in.
             Public transport is a shared passenger transport service which is available for use by the general public, as distinct from modes such as taxicab, car pooling or hired buses which are not shared by strangers without private arrangement. Public transport modes include buses, trolleybuses, trams and trains, rapid transit and ferries. Public transport between cities is dominated by airlines, coaches, and intercity rail. High-speed rail networks are being developed in many parts of the world.
The Different Types of Media:

Print Media

Daily Newspapers

Weekly Newspapers

Magazines

Broadcast Media

Television

Internet

Print Media:

                 The oldest media forms are newspapers, magazines, journals, newsletters, and other printed material. These publications are collectively known as the print media. Although print media readership has declined in the last few decades, many Americans still read a newspaper every day or a newsmagazine on a regular basis. The influence of print media is therefore significant. Regular readers of print media tend to be more likely to be politically active.
The print media is responsible for more reporting than other news sources. Many news reports on television, for example, are merely follow-up stories about news that first appeared in newspapers. The top American newspapers, such as the New York Times, the Washington Post, and the Los Angeles Times, often set the agenda for many other media sources.
Daily Newspapers
                  The 1600-plus daily newspapers - "dailies" - in the United States provide an estimated 113 million individuals with their primary source of news every day. Dailies appear in morning and/or evening editions seven days a week. Daily newspapers cover national, state, and local education initiatives; elementary and secondary school education; and other related topics from many different angles - from writing a profile on a state education leader to covering a local school board meeting. The better you understand the various ways dailies can cover a story, the more successful you will be as a spokesperson and the more likely you will be to generate solid media and community attention to your program.
Weekly Newspapers
                Weekly newspapers (or "weeklies") are usually either suburban papers found in close proximity to large cities or rural papers that provide isolated areas with a link to the nearest town or county seat. They may be offered for sale at newsstands, by subscription, or distributed free of charge. Weeklies primarily focus on events and issues that are directly tied to the communities they serve. Most weeklies also offer a calendar of area events. Contact the calendar editor about upcoming community meetings or other events. Many weeklies are understaffed and have a limited ability to leave the news room to cover events, so often the reporters will write stories from press releases or interviews.

 

Magazines
                     Magazines generally offer more comprehensive, indepth coverage of a subject than newspapers. Consequently, they also demand longer lead-times. Getting covered in a magazine usually requires advance planning and a proactive media strategy.
Many magazines have editorial calendars, which provide information about special issues or features planned for the year. To find out what a magazine has planned, request an editorial calendar from the magazine's advertising department at the beginning of each year.
Become familiar with the regular features that appears in every issue and thinks about where and how a story about your community college's efforts to provide a quality education for all students might fit into their format. The editors are always looking for information that will be newsworthy when the magazine is published.
Broadcast media are news reports broadcast via radio and television. Television news is hugely important in the United States because more Americans get their news from television broadcasts than from any other source.

Broadcast media
                Broadcast Media are news reports broadcast via radio and television. Television news is hugely important in the United States because more Americans get their news from television broadcasts than from any other source.

Television
                    Think "pictures" when you think of television news. Television is different from all other media in that it demands visual presentation of your message. To succeed in generating TV coverage for stories related to the Centennial and community colleges at large, you must be able to differentiate between print and TV stories. For example, the image of parents and teachers staging a demonstration in a classroom or students working with innovative technology is more likely to attract a TV crew than "talking heads" announcing the Centennial at a news conference. Beyond simply identifying which of your events will be appropriate for TV coverage, try to devise creative ways to enrich the visual aspects of the story you are trying to tell.
Radio
               The influence of radio broadcasters in the daily lives of Americans is often grossly underestimated and occasionally altogether overlooked by even the most experienced media strategists. Radio is often described as the "captive electronic medium" because it reaches people while they are doing other things in their cars, on the way to and from work, in their homes and offices, even while they exercise with Walkman. Radio programming offers a variety of formats for communicating to a number of distinct audiences. Each radio station offers regular and special programming combinations.
News programs provide a vehicle for releasing important and breaking news. Radio newscasts usually air at least twice every hour, allowing your statement to be edited into many sound bites for repeated use throughout the day.
Regularly scheduled programs (interviews, talk shows, etc.) provide a public platform to discuss education reform and your community's efforts to achieve education goals in greater length and detail than in normal radio newscasts - which are generally very brief.

The Internet

                       The Internet is slowly transforming the news media because more Americans are relying on online sources of news instead of traditional print and broadcast media. Americans surf the sites of more traditional media outlets, such as NBC and CNN, but also turn to unique online news sources such as weblogs. Websites can provide text, audio, and video information, all of the ways traditional media are transmitted. The web also allows for a more interactive approach by allowing people to personally tailor the news they receive via personalized web portals, newsgroups, podcasts, and RSS feeds.
Weblogs—known colloquially as blogs—have become very influential since the start of the twenty-first century. Leading bloggers write their opinions on a variety of issues, and thousands of people respond on message boards. Although many blogs are highly partisan and inaccurate, a few have been instrumental in breaking big stories.

Work cited.

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