Name: Mehta Kavita Dineshbhai.
Course: M.A English
Semester: 4
Batch: 2016 – 2018
Roll No: 10
Enrollment No: 2069108420170020
Submitted to: SMT S.B Gardi.
Department of English, MKBhav uni
Email id: kavitamehta164@gmail.com
Paper no: 15
Mass media and Communication.
Topic: Type of Media.
Introduction:
In general, "media" refers
to various means of communication. For example, television, radio, and the
newspaper are different types of media. The term can also be used as a
collective noun for the press or news reporting agencies. In the computer
world, "media" is also used as a collective noun, but refers to
different types of data storage options. Computer media can be hard drives,
removable drives, CD-ROM or CD-R discs, DVDs, flash memory, USB drives, and
yes, floppy disks.
For example, if
you want to bring your pictures from your digital camera into a photo
processing store, they might ask you what kind of media your pictures are
stored.
Traffic congestion is a
condition on road networks that occurs as use increases, and is characterized by
slower speeds, longer trip times, and increased vehicular queuing. The
most common example is the physical use of roads by vehicles. When traffic
demand is great enough that the interaction between vehicles slows the speed of
the traffic stream, this results in some congestion. As demand approaches the
capacity of a road, extreme traffic congestion sets in.
Public
transport is a shared passenger transport service which is
available for use by the general public, as distinct from modes such as taxicab, car
pooling or hired buses which are not shared by strangers without private
arrangement. Public transport
modes include buses, trolleybuses, trams
and trains, rapid transit and ferries. Public transport between
cities is dominated by airlines, coaches, and intercity
rail. High-speed rail networks are being developed in many parts of
the world.
The
Different Types of Media:
Print Media
Daily Newspapers
Weekly Newspapers
Magazines
Broadcast Media
Television
Internet
Print Media:
The oldest media forms are
newspapers, magazines, journals, newsletters, and other printed material. These
publications are collectively known as the print media. Although
print media readership has declined in the last few decades, many Americans
still read a newspaper every day or a newsmagazine on a regular basis. The
influence of print media is therefore significant. Regular readers of print
media tend to be more likely to be politically active.
The print media is
responsible for more reporting than other news sources. Many news reports on
television, for example, are merely follow-up stories about news that first
appeared in newspapers. The top American newspapers, such as the New York Times, the Washington Post, and the Los Angeles Times, often set the agenda for many
other media sources.
Daily
Newspapers
The 1600-plus daily
newspapers - "dailies" - in the United States provide an estimated
113 million individuals with their primary source of news every day. Dailies appear
in morning and/or evening editions seven days a week. Daily newspapers cover
national, state, and local education initiatives; elementary and secondary
school education; and other related topics from many different angles - from
writing a profile on a state education leader to covering a local school board
meeting. The better you understand the various ways dailies can cover a story,
the more successful you will be as a spokesperson and the more likely you will
be to generate solid media and community attention to your program.
Weekly
Newspapers
Weekly newspapers (or
"weeklies") are usually either suburban papers found in close
proximity to large cities or rural papers that provide isolated areas with a
link to the nearest town or county seat. They may be offered for sale at
newsstands, by subscription, or distributed free of charge. Weeklies primarily
focus on events and issues that are directly tied to the communities they
serve. Most weeklies also offer a calendar of area events. Contact the calendar
editor about upcoming community meetings or other events. Many weeklies are
understaffed and have a limited ability to leave the news room to cover events,
so often the reporters will write stories from press releases or interviews.
Magazines
Magazines generally offer
more comprehensive, indepth coverage of a subject than newspapers.
Consequently, they also demand longer lead-times. Getting covered in a magazine
usually requires advance planning and a proactive media strategy.
Many
magazines have editorial calendars, which provide information about special
issues or features planned for the year. To find out what a magazine has
planned, request an editorial calendar from the magazine's advertising
department at the beginning of each year.
Become
familiar with the regular features that appears in every issue and thinks about
where and how a story about your community college's efforts to provide a
quality education for all students might fit into their format. The editors are
always looking for information that will be newsworthy when the magazine is
published.
Broadcast
media are news reports broadcast via radio and
television. Television news is hugely important in the United States because
more Americans get their news from television broadcasts than from any other
source.
Broadcast
media
Broadcast
Media are news reports broadcast via radio and television. Television news is
hugely important in the United States because more Americans get their news
from television broadcasts than from any other source.
Television
Think "pictures"
when you think of television news. Television is different from all other media
in that it demands visual presentation of your message. To succeed in
generating TV coverage for stories related to the Centennial and community colleges
at large, you must be able to differentiate between print and TV stories. For
example, the image of parents and teachers staging a demonstration in a
classroom or students working with innovative technology is more likely to
attract a TV crew than "talking heads" announcing the Centennial at a
news conference. Beyond simply identifying which of your events will be
appropriate for TV coverage, try to devise creative ways to enrich the visual
aspects of the story you are trying to tell.
Radio
The influence of radio
broadcasters in the daily lives of Americans is often grossly underestimated
and occasionally altogether overlooked by even the most experienced media
strategists. Radio is often described as the "captive electronic
medium" because it reaches people while they are doing other things in
their cars, on the way to and from work, in their homes and offices, even while
they exercise with Walkman. Radio programming offers a variety of formats for
communicating to a number of distinct audiences. Each radio station offers
regular and special programming combinations.
News
programs provide a vehicle for releasing important and breaking news. Radio
newscasts usually air at least twice every hour, allowing your statement to be
edited into many sound bites for repeated use throughout the day.
Regularly
scheduled programs (interviews, talk shows, etc.) provide a public platform to
discuss education reform and your community's efforts to achieve education
goals in greater length and detail than in normal radio newscasts - which are
generally very brief.
The Internet
The Internet is slowly
transforming the news media because more Americans are relying on online
sources of news instead of traditional print and broadcast media. Americans
surf the sites of more traditional media outlets, such as NBC and CNN, but also
turn to unique online news sources such as weblogs. Websites can provide text,
audio, and video information, all of the ways traditional media are
transmitted. The web also allows for a more interactive approach by allowing
people to personally tailor the news they receive via personalized web portals,
newsgroups, podcasts, and RSS feeds.
Weblogs—known
colloquially as blogs—have become very influential
since the start of the twenty-first century. Leading bloggers write their
opinions on a variety of issues, and thousands of people respond on message
boards. Although many blogs are highly partisan and inaccurate, a few have been
instrumental in breaking big stories.
Work cited.
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